Results Not Activity

Results Not Activity is the philosophy Buffalo lives by. As the name would suggest this means we focus our attentions on getting the end results which achieve the business objectives, rather than put our efforts into pointless activities which may not deliver tangibles.

We are avid believers that the Pareto principle applies perfectly to PR and communications activities and without cutting quality corners, we often work to the 80-20 rule, (that 80% of the effects comes from 20% of the causes), meaning we work quickly with a focus on high impact deliverables.